.about Litespell
Arthur C. Clarke once said: "Any sufficiently advanced technology is indistinguishable from magic". As Litespell, we cast spell via interactive online platforms to create and deliver marketing alchemy.
Arthur C. Clarke once said: "Any sufficiently advanced technology is indistinguishable from magic". As Litespell, we cast spell via interactive online platforms to create and deliver marketing alchemy.
In business terms; we are a leading interactive marketing communications
agency with full-service capabilities. We assist our clients in their brand
building efforts through the provision of innovative and effective interactive
marketing solutions.
Our full-service offerings include creative, strategy consulting, design, games development, technology, 1to1 marketing and content.
.contact
Telephone: +90 212 249 51 69 / 70 / 77
Adress: Mesrutiyet cad. Gunes Han No:19 D:5-6 Kat:3 Asmali Mescit Beyoglu / Istanbul / Turkiye
e-mail: info@litespell.com
# Kızlar Ayaklandı
KALK is an interactive and experiential marketing campaign around an idea that was developed to support the relaunch of Orkid with its new claim: “extra protection even when you stand up instantly”. The objective of the project was to deliver an experience around the metaphor of standing up while creating positive associations with the brand. Campaign idea was communicated through a well-crafted interactive storytelling on www.kizlarayaklandi.org, a web-site that was positioned like the platform of a civil right movement of young women who stand up for their rights and their endorsement of Orkid for its support for their action. Short films tell a story about three characters in their transformation from female teenagers to young women. All is inspired by cultural feminism and at the end of the final video, our heroines invite consumer to a user generated karaoke contest so that they can also stand up and express themselves at http://kalkstar.kizlarayaklandi.org
# Bu Gol Kaçmaz
In Turkey, this year’s one of the biggest marketing initiatives was the endorsement of David Beckham in a national campaign for Gillette. This also happened to be one of the greatest opportunities that we came across.. well, you don't work with a global star like David Beckham everyday. We designed an extreme training game where the player tries to score a goal against a free-swinging pendulum. Shooting boards were prepared according to the game design and sent to Madrid, Spain where TV ad would be shot. During the shoot, green screen videos of Beckham were also taken to be deployed in the advergame.
# 10 Saat & Müziğin Pili Hiç Bitmeyecek
Duracell’s unique selling proposition is the claim that it lasts up to 10 times longer. In order to emphasize the key product benefit and its ownership of music, Duracell hosted an event: Duracell Music Marathon. DMM was an event where DJ Arkın Allen would perform for 10 hours non-stop. To promote the event, we developed a viral movie and a game. Viral movie was shot through guerilla style filming. No set was built and no cast was hired, film was all about the spontaneous response of the people on the street.
# KafandanAt
The cyber campaign “Kafandan At” is a video based advergame targeted to promote Procter Gamble’s anti-dandruff shampoo brand Head&Shoulders. The name of the campaigns means “Get it off your head” that is the same idea used in the launching of the product in conventional media same year. Users follow up a photographic novel and get into action in some parts by controlling interactive videos.
# RitmiYakala
“Ritmi Yakala” / “Catch the Rhythm” is an interactive campaign that was developed to support the launch of Oral-B Pulsar in Turkey. Campaign was centred around an advergame that delivers a positive brand experience on music, rhythm and dance. Objective of the player is to move the game character in accordance with the rhythm of the music that is being played at the upper floor. While in the shower, game character’s neighbour travels across radio channels and music change subsequently from hip-hop to rock and so on.
19. Kristal Elma Ödülleri
Advergame Kategorisi
Başarı Belgesi
# Kızları Topla
“Kizlari Topla” is an advergame designed to promote P&G’s battery-powered shaving system: Gillette M3 Power. Primary objective of the game was to leverage Gillette’s World Cup Sponsorship while providing fun and a compelling brand experience. Campaign is centered on an advergame where a soccer freestyler tries to impress two female football fans (one German and one Brazilian) during the world cup. Story supposedly takes place in Germany during the World Cup. However, mediocre budget meant that we should find spots in Istanbul that would give the impression that it is “Germany” and enhance with post-production tricks like inserting a typical German bus-stop sign.
# Honda
In late 2006, Honda briefed Litespell to develop an official web site for the Turkish Market. Web site conveys the challenging spirit of the brand that has a distinguished history in motor sports and company’s dedication to clean energy and zero emissions vision.
# The al-Adha & Christmas e-card
How do you celebrate both the Feast of the Sacrifice and Christmas when they coincide? Click and see our solution to the clash of civilizations..
Online Reklam Kategorisi
Kristal Elma Ödülü
# LSYM
Litespell created a viral campaign to promote Levi's® Turkey's official brand platform. Campaign was built around a rich-media quiz that questions the participants about Levi's heritage and product range. Interface and experience designed such a way to resemble a university and campaign makes fun of the education system.
18. Kristal Elma Ödülleri
Online Reklam Kategorisi
Başarı Belgesi
# Girlfriend's Girlfriend
Gillette appointed Litespell to create an advergame which would support the product launch of its new battery powered razor M3Power in Turkey. Challenge was to create a game that would appeal to significantly generic audience of 15-35 year-old males. Objective of the campaign was to create WoM and consequently build awareness about the new product. Game was based on the old and proven “look but don’t get caught” game design while utilizing video based rich-media features. The proposition of the game was to experience the irresistible power of Gillette M3Power.
18. Kristal Elma Ödülleri
Online Reklam Kategorisi
Başarı Belgesi
# Resfest
Litespell designed and developed global banner campaign of RESFEST Global Film Festival and Multi-Media event in a joint project with TBWA\ Istanbul.
# Levi’s® Moonbathing
Brief of Levi’s® Turkey was to extend Bartle Bogle Hegarty's "moonbathing" ad campaign to the web. Microsite would target 15- to 24-year-olds. Objective was to deliver a compelling brand experience while presenting the longer web version of the TV ad. Content of the site was deliberately kept in minimum. Microsite developed around the conceptualization of night and discovery. It hosted web-exclusive moonbathing movies and the slideshow of the new collection. Visitors were expected to discover the content through an experiential interface.
# 2006 FIFA World Cup
Litespell undertook the localization of Gillette’s global FIFA World Cup sites for Israel, Croatia, Slovenia, Malta and Turkey. World Cup related promotional activities of the four aforementioned Gillette Affiliates will also be communicated through the local sites.
# Lipton TV Commercial V.02
Litespell CG-enhanced Lipton's new TV commercial for its flavored tea category products. The ad features 3D animation and effects in combination with real footage. Second version of the commercial presents new additions to the product range.
# Gillette's Male Lifestyle Portal: JiletGibi.com V.02
Litespell developed the new version of JiletGibi, award winning lifestyle portal for the 15-35 year-old males. New version features the new color code of Gillette and provides improved usability for visitors and optimization for search engine marketing.
# Beko
Litespell designed and developed a comprehensive banner campaign for Turkey's leading durable consumer goods brand Beko. Campaign was a joint effort of Litespell and TBWA\Istanbul. Objective was to create awareness about the new entertainment products category of Beko.
# MDCTURKMALL
MDCTurkmall, a joint venture between Turkmall and AM (Amstelland MDC) – Europe's largest independent commercial real estate developer, briefed on Litespell to create its online presence. Brand platform, featuring a lean design powered by outstanding photography of AM's global projects, offers a compelling way of exploring the MDCTurkmall's projects in various parts of Turkey
# resfest | 2005
Litespell became the new media sponsor of RESFEST2005/Istanbul, the global film festival and multi-media event that travels to more than 30 cities worldwide.
# Turkcell GNCRally
Turkey made its debut on the F1 stage in 2005 with Istanbul Park, an all-new purpose built track in Istanbul. Turkcell, Turkey's leading mobile operator, aimed to leverege this significant event with an advergame and planned to give away 50 free tickets to the members of GNCTRKCLL, its youth community. Participants who could complete the track under a specified period of time, won the chance to send as an sms to win one of the free 50 F1 tickets.
# Duracell.com.tr
Litespell designed and build the official brand platform of Duracell Turkey. Design solution was centred around the delivery of Duracell's brand propositions, namely high-technology, durability and fun. Lifestyle content is being pushed to the consumer in order to create a positive association between the experience and the brand, while regular updates drive repeat visits and the loyalty of the audience. Duracell.com.tr also serves as a promotional platform where end user can participate in Duracell's mobile campaigns through a web service.
# Levi's.com.tr
In mid 2005, Levi's briefed Litespell to develop an official web site for the Turkish Market. The fourth Levi's assignment of Litespell, should convey both the legend and the reinvigorated image of the brand in recent years. Accordingly, Litespell designed and build a brand platform that has a minimalist look while it utilizes a strong color code and powered by dynamic animations.
To uncover more from "NET 2.0", make a selection from the links below
# NET 2.0
Litespell produced the computer interfaces for The Net 2.0, the sequel to Sandra Bullock's The Net. This was the first time that litespell delivered its services for a Hollywood blockbuster. The film was directed by Charles Winkler and features Nikki Deloach as the systems analyst whose life gets distrubed by online fraud.
To uncover more from "Hayatbenim", make a selection from the links below
# Hayatbenim
In 2005 Genmar decided to extend its sports shoe brand, Jump to upscale sneakers category. Genmar's Objective was to resposition the brand in order to compete head to head against adidas and nike. Communication was centred around the slogan “this life is yours” and litespell successfully translated the ad campaign into an interactive and compelling brand experience.
# Kendinigoster2.com
Gillette decided to relaunch its highly successfull outdoor activity “KENDINI GOSTER” in June 2005. Based on the data that the applications to the first event were overwhelmingly online, Litespell designed and built Kendinigoster2.com which served as both a promotional microsite and an online application platform.
# MANAJANS/JWT Website
Litespell designed and built the agency site of MANAJANS/JWT, the Regonial Office of JWT based in Istanbul, Turkey. Brand experience is supported by digitized video animations and rich media interface.
# Lipton Tv Commercial
Litespell CG-enhanced Lipton's new TV commercial for its flavoured tea category products. The ad features 3D animation and effects in combination with real footage.
# JiletGibi Ol! Viral Campaign
"Jiletgibi Ol!" viral campaign was designed to create a substantial user base for Gillette's male lifestyle portal. The objective of the participant was to improve game character's looks and consequently attract the ladies.
# Levi's JeangleGame v2: FreeStyle!
Jeangle Game's success triggered another brief from Levi's. Resulting project, Jeangle Freestyle, was an action game where players assumed the role of a BMX star and did BMX freestyle moves and tricks while cycling.
# Levi's JeangleGame v1: Dance!
Jeangle.com, decided to boost its user base through a viral campaign centered around an advergame. Litespell developed Jeangle Game, a memory game supported by digitized video animations and rich media interface. Jeangle Game was also sponsored by Levi's.
# Levi's Jeangle.com
Jeangle.com is a lifestyle portal for the generation Y demographic, particularly 15-24 year olds. Unique feature of the portal is the fact that it does not support categorical hyperlinks. Content is distributed randomly and updates do not follow a regular pattern. Levi's® believed that the style of the portal was very much in line with its new 501 Anti-fit range and decided to support project through a sponsorship deal.
# Gillette's Male Lifestyle Portal: JiletGibi.com
Gillette appointed Litespell to create a Men's lifestyle portal for the 15-35 year-old males. Litespell developed the portal on Flash MX platform to deliver rich-media features while providing compelling content. The resulting portal is both a brand building platform and an efficient 1to1 marketing tool for Gillette.
To uncover more from "Funbo Creative Set", make a selection from the links below
# Pritt KidsArt Funbo Creative Set
Litespell developed an interactive product on behalf of Henkel, owner of the world's leading adhesive brand: Pritt. New product; Funbo, bundles Pritt Kids Art range products with interactive and value-added materials; interactive CD, worksheets, games and paint-like applications as well as a self-guiding booklet for teachers and parents. Funbo product development team consisted of leading experts from various disciplines, which range from pedagogy to game design.
To uncover more from "Acarkent CD-Rom", make a selection from the links below
# Acarkent CD-Rom
MRM, relationship marketing arm of McCann-Erickson, appointed Litespell to create an Interactive CD for the direct mailing campaign of its client Acarkent, residence and country club. Rich media interface, enhanced with 3D animations, deliver a compelling multimedia experience to the user. An experience almost as close as being there!
# TRIA Viral Marketing Campaign & Website
Litespell designed, developed and managed Diamond Trading Company's (formerly known as De Beers) viral campaign for the Trilogy concept in a joint project with J. Walter Thompson. Viral campaign - "tria game" - enjoyed a substantial success. Litespell also delivered a series of 1to1 marketing campaigns to the "tria" consumer database.
To uncover more from "Persona", make a selection from the links below
# Persona Corporate ID & Software Interface Design
Litespell designed the GUI of Persona, a mobile personalization application that targets business professionals with a hectic schedule. Litespell also undertook the development of Persona over Flash 7 Platform and delivered it as a high-end rich media application.
# KRIZ Online Multiplayer Game
Kriz is an online multiplayer game developed by the Litespell's affiliate game studio; Bytespell. Kriz is the most sophisticated game project ever built with Macromedia Flash. Kriz has a well defined community structure for a rich online experience.
.selected projects
# Efes Beverage Group, Corporate CD
Interactive CD, Design & Build
Interactive CD, Design & Build
# Opel Commercial Vehicles, Interactive CD
Interactive CD, Design & Build
Interactive CD, Design & Build
# EgePen Deceuninck, Corporate Web Site
Web Site, Design & Build
Web Site, Design & Build
# Done, Chat'in Game
Advergame Development
Advergame Development
# Diamond Trading Company, B2B Web Site
Web Site, Design & Build
Web Site, Design & Build
# Yapı Kredi Bank, Bizimyer "Teens Affinity Portal"
Interactive Content Production & Delivery
Interactive Content Production & Delivery
# Libero, Online Tarot Game
Interactive Entertainment Content Production
Interactive Entertainment Content Production
# Spellnet Project Management System
Soon...
Soon...